WELCOME TO THE TRAINING!

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HERE'S WHAT YOU'RE GOING TO LEARN

The Exact System That's Generated 104,783 Leads At $11.78 Average — And How To Set It Up Yourself By The End Of This Course

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BY THE TIME YOU FINISH, YOU'LL KNOW:

The strategy itself — the Engine, the Levers, and why they work together.
How to execute it — run the entire system yourself, start to finish.
How to set everything up — everything technical, even if you've never run an ad before or barely know your way around a computer.
How to build every ad — copy, images, and hooks that get you high-quality leads at low cost.
How to use AI to do most of the work — leverage that wasn't possible even a few months ago. Most agents still aren't using it.

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By the end, your ad engine will be live.

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A QUICK BACKGROUND ON US

11+ years running paid ads.
$30M+ spent on Meta and Google — our accounts and our clients'.
Hundreds of agents running this exact system — thousands more across other verticals.
$5.1M+ in AP closed, reported back to us — and that's just what gets reported. The real number is probably double.
4.1x reported ROI on low-budget Meta lead-form ads.
Not theory — real ad accounts producing real leads and real AP, every single day.

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Tracked Client Ad Accounts · Meta Ads Manager

Anonymized Meta Ads Manager client ad account stats

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TWO REASONS TO LISTEN

We've done this by hand, ourselves. Not another vendor selling you leads. (We do sell leads on the side — but that's not what this is.) This course is about giving you the power back: control of your own lead flow.
Everything is backed by real proof. Not theory. Not testimonials. Live ad accounts producing real leads, real closes, real AP — every single day.

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HOW DIALFUEL WAS BORN

7–8 years in solar lead gen. That's where the muscle was built — paid ads, lead forms, funnels, scale.
Then a friend's agency called. Mortgage protection. Same customer profile — homeowners. Natural fit.

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TWO THINGS STOOD OUT

Overpriced leads everywhere. Vendors charging $30, $40, $50 for a Facebook lead form I knew could be generated for a fraction of that.
Rookie-level methodology. Most of these vendors weren't expert advertisers. Middlemen with a website and a markup.

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Either the quality justifies the price, or the lead cost is so low the math just works. There's no third option.

It's all stats. All math.

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SO WE BUILT THE SYSTEM

Partnered with a top closer. Daily testing, daily launching, inside his actual ad accounts.
It worked — agents started crushing it. Then other top closers heard, jumped on, brought their teams. It scaled from there.

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THE DIALFUEL SYSTEM

01

The Engine

Meta paid ads

→

02

The Levers

The quality boost

→

03

Consistency

Scale it forever

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THE ENGINE

Meta Paid Ads

Lowest CPL of any major paid traffic source for life insurance.
Native to Facebook + Instagram — no landing page friction.
Works at any budget — $20/day to $5,000/day, same system.
Fires the instant they click — they never leave the platform.

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THE LEVERS

The Quality Boost

Specific form questions that filter for quality at the form, not on the call.
Native-style image ads — built with AI, not stock photos.
Personalized agent page — your face, your name, your offer.
Custom thank-you page.
Add-to-contact card — your callback shows your name, not "unknown."
Spam-filter strategies that keep your contact rate high.

Each lever moves cost vs. quality. We teach you which to pull, and when.

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CONSISTENCY

Built to scale, built to last

Fully scalable — turn it up or down, $20/day to $5,000/day, same system.
Easy to control — launch new ads and angles whenever you want.
Anyone can run it — once the system's down, it's repeatable. No guru required.
It doesn't dry up — unlike a lead vendor, your flow never dies out. You own it.

You're not renting leads anymore. You built the machine — and it keeps running.

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THE MATH IS SIMPLE

Three real producers. Three budgets. The same system.

Low Budget

Spent ~$4,200

1,528 leads @ $2.75 CPL

43 closes

$64,591 AP

~15x return

High Close Rate

Spent ~$8,600

778 leads @ $11.10 CPL

63 closes · 8.10%

$96,060 AP

~11x return

Top Volume

Spent ~$39,000

3,097 leads @ $12.59 CPL

150 closes

$383,409 AP

~10x return

Real, tracked, client-reported results — not a guarantee. These are some of our top producers. Most people who buy any course never put in the work. What you earn depends on your effort, your market, and your follow-through. Results are not typical.

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ACROSS THIS SAMPLE

$1,854 average AP per close.
3%–9% lead-to-close, depending on lever stack and follow-up.
CAC from under $100 to ~$400, depending on budget and ad quality.

Names removed for privacy. Results based on tracked client-reported production data. Results are not typical.

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SO HERE'S YOUR MATH

Target AP / Month	Closes	Leads	Ad Spend
$10,000	~6	~150	~$2,000
$20,000	~11	~275	~$3,600
$40,000	~22	~550	~$7,200
$100,000+	~54	~1,350	~$17,500

Anchored on conservative numbers — $13 CPL, ~4% close, $1,854 avg AP. The producers above beat this by 2–3x.

Real, client-reported results — not a guarantee. Your numbers depend on your effort, market, and follow-through.

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There's no magic. You set the dial.

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HERE'S WHAT HAPPENS NEXT

Watch the whole course, start to finish — and implement as you go. Pause the videos and actually do each step.
Take your time on the technical stuff — once you've got it down, it's easy.
Launch your ads.
Optimize and scale — and you start closing.

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Now it's time to set it all up — and turn your lead engine on.

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